Search Engine Optimisation, or SEO for short, is the process of improving a website's search engine ranking and directory positions by making the website more visible to search engines.

Search Engines' Importance to a Website

The importance of Search Engine Optimisation is tremendous, as search engines and directories will continually deliver the most cost-efficient leads for your product or service. Compared with traditional media advertising or paid online advertising, Search Engine Optimisation provides gaugable increases in traffic for the small cost of your web developer's Search Engine Optimisation services.

Search engines provide the vast majority of visitors to most websites both in UK and worldwide, as they are generally the first place online a potential customer will turn to in order to locate a product or service, or information. If you don't appear in the top 30 results for your primary search term, you can expect to put in a lot of hard work to receive just a trickle of visitors. If you're in the top 10, your results will leap to a new level; and the results difference as you climb the top 10 ladder is considerable.

How long before I can expect to see results from Search Engine Optimisation?

Search Engine Optimisation takes time, and it is often disconcerting to not notice a remarkable increase in traffic for the first couple of months. Most search engines take between 2 and 4 months to list your site, and any improvements you make to your website's search engine "friendliness" (as it is often called) generally won't have any impact for at least 6 weeks.

In the online world everything is perceived as being instant, which often makes the process of optimising a website for search engines very frustrating. Patience is required, and the knowledge your website is being handled with professional, capable hands.

We mostly recommend that clients engage in search engine optimisation for at least six months for our services to provide a maximum impact.

Search Engine Optimisation Process

CuNim Solutions will prepare an initial report to cover:-

• your current search engine status with major search engine
• recommendations to make you web site search engine friendly
• CuNim Solutions actions to improve your search engine ranking

You will receive a monthly report to keep you up to date with your search engine positions and how we are working to improve your rankings.

If you would like to discuss your requirements further then please call on 0800 458 6415 or email us.